Local SEO — Salem–Keizer, OR
Getting found in Salem is a different problem than ranking nationally.
You are not competing with the whole internet. You are competing with the six other contractors inside a twenty-mile radius, and the search results that decide it are local ones — the map, the profile, the reviews, and a handful of pages that answer what people in your trade actually type. That is a narrower problem than SEO in general, and a more winnable one.
What the work is
Five things that move local rankings.
The map pack
The three results with the map above them take most of the clicks for local searches. Getting into that block is a different job than ranking in the blue links below it.
Service-area pages
A real page per service and per town you actually serve — not one page with thirty city names stuffed into the footer.
The technical floor
Page speed, mobile rendering, crawlability, and structured data. None of this wins on its own, and all of it stops you from ranking when it is broken.
Reviews
A system for asking that your crew will actually use, because review volume and recency move local rankings more than most things people sell as SEO.
Reporting
Calls, direction requests, and the searches that produced them. Rankings are a means, not the deliverable.
How it works
Audit, floor, build, compound.
Audit first
We look at what is actually there before proposing anything — the profile, the site, the citations, and who is currently beating you and why.
Fix the floor
Technical problems and the profile come first. There is no point building content on a site Google struggles to crawl.
Then build
Service and area pages, written for the searches people run in your trade rather than for a keyword tool.
Then compound
Local SEO is slow and cumulative. This is a multi-month engagement, and anyone promising results in three weeks is selling something else.
Start narrower
If the profile is the problem, start there.
Google Business Profile →
The single highest-leverage piece of local search, priced and scoped on its own page. Start here if the profile is the immediate problem.
Web Design & Development
The technical floor is easiest to get right when the site is built for it.
Social Media Management
Weekly posting, which feeds the profile and the brand searches around it.
See the work
Sites built for local businesses in the valley.
Ready to start
Let's see where you actually rank.
Tell me about your business and your service area. I'll look at where you show up today before we talk.